Highwater Clays

Asheville, NC

Highwater Clays came to us looking for an original ad series that would feature their raw, unfired clays front and center. We ended up with a concept that we all really love, playing off of the idea of whole, organic foods, as their clays are straight from the earth, untouched. We added a man made object in each photograph to really contrast with the clays, and let them truly pop! These ads won a 2016 Gold American Advertising award in Asheville, and will go on to the regional competition.