Boojum Brewing Company came to us looking for can designs that would stand out and establish a presence for Boojum Brewing on shelves across the region. The Boojum, by local legend, is a 9-foot-tall man-like creature that lives in the Appalachian mountains of Western North Carolina. With multiple can designs to complete, we thought that using the Boojum as a theme throughout would allow the cans to tell the brewery’s story in a unique way. Custom illustrations for each can were done by Becka Shoedel of Thistle and Pearl Tattoo.
“Any way you look at the new Boojum cans, you’ll find a gem. And I have to credit Big Bridge Design for using the cans to enhance the mystery cache of the Boojum.” – Paul Viau, Columnist for The Mountaineer