We wanted to create a can design that was simple and bold, and landed on the smoke element quickly. We then integrated their existing branding for a design that was simple, but bold, and would stand out in any cold drinks case. The dark brown color that we used for the background is a representation of the richness of the cold-brewed coffee and continues the existing branding for the craft coffee company.
Back Alley Coffee Roasters had previously only distributed their coffee beans, with those appearing in local shops across Wake Forest. With their first cold-brewed nitro coffee in a can, they can expand their offerings to places where cold beverages are sold, and allow customers to taste their coffee immediately.
Our experience in the craft brewing industry made Big Bridge an easy choice for Back Alley, who worked with mobile canner Can Source to produce their cans. The cans started appearing on shelves in the Wake Forest area just in time for summer’s iced coffee season, but we know that devotees of this coffee company will enjoy the Columbia Nitro year round.
For more on the story of Back Alley Coffee Roasters, visit their website.
To find out how Big Bridge Design can create an outstanding design for your business or product, contact us here