Here at Big Bridge Design, we love working with artists and small businesses. We find that, a lot of the time, these clients’ businesses have evolved from their original plan, and with that, branding and logo need to be refreshed to better represent the client’s new direction.
For Video Producer Erin Derham, we held a meeting where we showed her a bunch of sketches to get her initial reaction and choose a design direction. She had a company called “The History Boutique,” but she found that potential clients had a hard time understanding exactly what her company was.
After our initial meeting, we were given a final direction of a simple icon, with clean, modern type underneath.
We started to play with that direction (see photo above) and came up with a lot of options for her to choose from, but we were still faced with how to use text to brand her company with an identity that makes sense to people without any other information.
She didn’t want to lose the History Boutique name completely, but wanted to move towards using her own name as her brand, and including terminology that better explained her company’s work.
Knowing that one of the key locations this logo would appear was actual film projects, we knew we could then use a second title card to include her original “The History Boutique” name.
Twin Leaf Brewery, in the heart of Asheville’s South Slope brewery district, came to us looking for a brand update. They had some branding work done before starting up a few years ago but felt like it was time to evolve their branding to better represent their unique position in the crowded market.
It was important for the brewery not to stray too far from the original logo, so we kept the single color scheme and circular template. Now that the brewery is well established, they wanted the design to reflect that with a clear, sophisticated feel. They liked a hand-drawn illustration look, and wanted to make sure that the new logo included elements that associated them with Asheville. We used the hop leaf in the foreground with a subtle mountain range in the background to ground them in nature, and included the Asheville, NC, text.
We knew that one way to quickly express sophistication and history is through a strong font choice, which allows the brewery to express their branding in places where the circular seal-style logo is not appropriate. We also created a simplified circular version for smaller items and online use.
They have really taken to the new logo, getting their mural on the side of their tasting room repainted (see photo above) and had this really amazing laser carved wood sign made for inside. We’re really thrilled with how it turned out, and if you get a chance to see it in person, don’t miss it!
Due to our location in the heart of downtown Asheville, N.C., Big Bridge Design is perfectly situated to provide services to the craft beverage industry. In our hometown alone, several new breweries have opened this year, and across the region, craft brewing and beverages (including coffees and ciders) are growing rapidly.
Because of our expertise in the industry, from branding to packaging to some exciting new projects (details to come), and in honor of North Carolina’s beer month, we decided to add a new section to our website featuring our work on craft beverages.
In the left-side menu of the current site, you can find links to all of the brewers we have worked with, and examples of our work. This ongoing restructuring of the site will help us showcase our flagship designs for some of the top breweries and beverage makers in the Southeast region.
This is also part of a larger reconsideration of our own marketing materials. Often, design and marketing firms have trouble dedicating time to their own websites and printed collateral and we’re no exception. At Big Bridge, we are focused on and excited about our client’s brands and designs, which leaves little time for our own branding. Over the next few months, we’re thinking strategically about how to talk about ourselves and our work with as much pride and energy as we dedicate to our clients, while continuing to deliver exceptional quality work to the businesses and organizations that we have the pleasure of working with.
Asheville, N.C., has a vibrant brewery community, thanks in part to industry advocates The Asheville Brewers Alliance, who came to us recently after deciding they needed a new logo and website.
Starting with the logo, the Asheville Brewers Alliance wanted the logo to feel modern, but also rooted in Asheville’s history, with custom lettering to make their logo completely different from anything anyone else was using.
In doing some research, we found an old map of Asheville that was published by the Sanborn Map Company in 1918.
We based the ‘AVL’ letters on this lettering, and created an official logo and an alternate (in a contained shape), each with 3 different color variations for greater flexibility in how they can use it.
Then, it was time to translate this new branding into a website. The AVL Brewers Alliance website has a primary goal of helping people discover breweries and get the latest news about the Asheville Beer Scene. We wanted to create a site that was clean, modern, and easy to use on both desktop and mobile.
To help them reach these goals, we created a website homepage that features a large map of breweries and multiple social media feeds.
We included a Twitter feed at the very top above the header so people see the most recent activity right away, and the whole thing works easily on mobile, which is where a lot of brewery-fans are accessing the site.
Hollymont is a Christian summer camp for girls age 6-15, located in Western North Carolina. The camp has been around since 1983, and had been using an older version of their logo and branding for many years. They also wanted to include their motto, which was absent from the original logo.
We wanted to make sure that their new branding felt fun and appealed to camp-age girls as well as their parents. They wanted to keep elements from their old logo, such as the dove and holly leaf, but were open to a more modern, graphic approach. They also wanted to keep to a blue and green color palette, that fit their summer camps focus on outdoor experiences. We used the secondary green color to highlight their motto in the inner ring of the circle.
We came up with the idea of creating a round badge-style logo. Round logos offer a lot of versatility for clients, both in digital and print applications. Hollymont Camp for Girls they liked the idea of a badge because it could work well on a shirt or as a patch or sticker for the girls who attend the camp. We also created a set of graphics that could be used in various printed and digital materials.
After creating the logo and illustrations, we have started in on printed items to use in their marketing and camp information efforts, including the printed brochure above, which includes messaging about the key differences between Hollymont and other camps, and their core values.
You may also notice the use of the graphics and branding elements from the illustration phase of the project. We are excited to help this Western North Carolina camp continue their work with girls from around the country and around the world this year and for years to come.
The city of Brevard, N.C., came to us looking for help with fundraising and marketing for a new park project. The city had recently acquired a piece of land in the Rosenwald Neighborhood where an old tannery once stood, and planned to add a much-needed public park in the area.
Currently, the city is in the master planning process, having gone through a full environmental analysis at the end of 2015.
As that process moves forward, we are working with them to help raise funds and awareness for the campaign. Using historical images and information, we created a website to help tell the story of the park and neighborhood.
Included in the site is the opportunity to purchase a brick for the entrance way, so that families and businesses in the area can make a small, but important contribution to the important community resource.
The city of Brevard is currently getting ready for a fundraising launch and is finishing up the major planning process for the park. They are interested in community feedback and have scheduled several meetings to get people across the community involved in the park.
The park, once completed, will feature several ecologically important areas for the mountains of Western North Carolina, including wetlands that will be preserved as part of the park’s plan.
As one of our oldest clients, Green Man Brewing has gone through a lot of changes with us over the years. Once we had a solid Green Man illustration, we realized that we could create variations on that logo design for each season and each special release.
To celebrate the opening of their new tasting room and brewing facility, just down the hill from our offices, we thought we’d take a look back at the logos we’ve created for them over the years.
Green Man Brewing
The folks at Highwater Clays in our hometown of Asheville, N.C., wanted to create an ad series to be used in various publications, and also as a poster series. They were pretty open as to what that could look like, but did want to highlight their clays front and center as a part of a simple, clean design. We spent a lot of time brainstorming as a team in house, throwing out ideas as far fetched as basing each ad on a different greek myth, and finally landing on this one .
We settled on our final concept because it worked on a few different levels. Healthy, organic, GMO free foods come from the earth and are all natural, just as Highwater’s myriad of exceptional clays come straight from the earth. Their tagline, “The Earth’s Best Clays”, paired perfectly with this concept about whole, pure foods. On top of that, we knew that these would be visually striking. Making corn, lipstick, eggs, and cupcakes out of unfired clays, it a unique and clever way to not only display their clays as the star of each ad, but to present a compelling ad concept as well. In each of the ads we kept one non-clay object to starkly contrast with the natural clays, such as the egg crate in the Cruelty Free ad, or the lipstick container in the Cruelty Free ad.
We’re so happy with the way that these turned out, both conceptually and visually. We worked with local photographer Steve Mann for the images, and Jennifer created all of the stunning creations, that are so close to the real thing you have to look twice!
Update May 2016: Our campaign for Highwater Clays won a Silver American Advertising Award at the local and district level, beating out other poster campaigns in North Carolina, South Carolina and Virginia. We’re so proud of the work and thank the American Advertising Federation for the honor.
Lock & Mane has been selling high-quality personal care products for 12 years, focusing on items that are personally tested by staff. They came to us looking for a brand refresh that was simple and elegant to fit their company identity.
They needed an identity that could hold it’s own against high fashion brands, but not necessarily compete with them. We came up with a simple, clean logo using a typeface that projects stability and class.
From Brand to Website
Along with this refresh, we designed a website for them that is open and light. For this element of the branding design, we wanted to focus on images of the products available and create a site that was easy to use and intuitive for their customers.
The new branding has integrated into Lock & Mane’s business extremely well because it expresses the brand story that the business tells in all their marketing efforts. The business is focused on high-quality personal care products that customers can trust and the professional and clean new branding is aligned with that focus.
The website makes customers feel at ease with the brand, despite the fact that personal care items are traditionally one of the hardest web businesses to gain a foothold in. The ease of use completes that branding story and helps to move the customer towards the final purchase.
When we finish a packaging design for one of our brewery clients, we often don’t get to see the final product until it hits store shelves.
Designer Jacob Voigt and Director of Business Development Jerry Sewell were fortunate enough to be visiting Raleigh, N.C., brewery Nickelpoint on the day that they were canning their first-ever beers, a vienna lager and an IPA.
Working with Old Dominion Mobile Canning, Nickelpoint Brewing canned two beers over the course of a day, but the process actually started when they came to Big Bridge to design the cans themselves.
Nickelpoint specializes in European beer styles “from a bygone era” and so they wanted their can designs to reflect the solid, straightforward industrial towns where many of these beers originated.
We came up with a design that featured elements from schematic drawings and other industrial-era motifs that follows the same layout on each can. For each new beer, the colors and content can be changed out to differentiate it from the others.
Nickelpoint plans to continue canning new beers this spring and summer, using these packaging designs that we created. Through the use of a mobile canner, smaller breweries are able to produce canned beers for retail markets without the investment required in purchasing their own canning lines.